The top luxury car brands of 2023

James Bond driving a Mini just wouldn't be the same, would it? While Aston certainly owes some of its cultural relevance to 007, the brand's long history and elegant designs — among the most lust-worthy outside of Italy — are the larger share of its success. Big, powerful engines and cabins built for long-distance comfort cement Aston's place as a top luxury brand. The DBX is the brand's first SUV.

Audi's full-spectrum lineup of cars and SUVs ranges from the compact A4 sedan and Q3 SUV to the Lamborghini-based R8 sports car. All share Audi's sporty handling, sleek interior design, and top-grade materials. The automaker's 100-year history and motorsports success lend the four rings on its front grille an enviable cachet.

One of the most storied luxury brands, Bentley traces its roots back more than 100 years, from open-top racers to opulent, expensive luxury cruisers like the Mulsanne. Today the brand's slimmed-down portfolio includes the sporty Continental, stately Flying Spur, and Bentayga SUV. Though its vehicles are typically slightly less expensive than those from rival Rolls-Royce, Bentley offers nearly unparalleled luxury appointments and customization potential.

BMW, like its Audi and Mercedes rivals, has a long legacy that includes a laudable motorsports pedigree. Today its expansive portfolio includes compact sprinters like the 2 Series and large luxury shuttles like the 7 Series sedan and X7 SUV. Its ability to combine luxury interiors, athletic handling, and the latest in technology features makes it a benchmark for other automakers.

With long, sleek coupes and jet-age-inspired designs, Cadillac was once the luxury gold standard in American cars, even slightly more coveted than its Lincoln rival. Cadillac lost its swagger near the end of the century but regained it with the launch of the Escalade SUV in 1999, later adding performance sedans and coupes to its lineup. Today, the Escalade remains a rolling luxury cocoon, with handsome, striking design and sophisticated tech.

Newbie Genesis has quickly established itself as a legitimate luxury alternative to rivals like Cadillac, Lexus, and BMW. Genesis spun off from Hyundai in 2020, and while easy to dismiss as dressed-up Hyundais, Genesis models like the G80 share nothing with Hyundai models and offer loads of luxury features, lush interiors, ample power, and classy, Bentley-esque styling.

Another classic English brand, Jaguar, like Aston Martin, excels at graceful, curvy sheet metal with plenty of power underneath and plenty of decadence inside. The F-Type sports car and F-Pace SUV are some of today's most stylish models and are available with a sonorous V8 engine. Now owned by Tata, an Indian conglomerate, Jaguar offers two SUVs and the I-Pace EV.

One of the original and most iconic SUVs, the Land Rover Range Rover embodies old-school English luxury adventure. The original models were pretty utilitarian, but today's Range Rover and assorted other Rover models — Defender, Evoque, Discovery — are seen more often in valet lines than forest roads. But a certain subset of owners still prize Rovers for their advanced four-wheel-drive systems, luxury-trimmed interiors, and stylish design.

It's hard to overstate how Lexus reinvented automotive luxury with the debut of its LS 400 sedan in 1989. Seemingly overnight, many Cadillac, Lincoln, BMW, and Mercedes owners became Lexus owners thanks to the new car's smooth ride, rich interior, and attractive price. Unparalleled dealer service, especially in the face of some early miscues, also helped Lexus establish a foothold. With long-term reliability baked in from parent company Toyota, Lexus remains a benchmark of comfort, refinement, and painstaking detail, as seen in today's LS sedan.

Along with Cadillac, Lincoln was the premier midcentury American luxury brand. Its long, stylish Continental, with rearward-opening doors, remains an iconic design. Like Cadillac, Lincoln suffered dark spells near the end of the century, but it regained its mojo with the Navigator, launched just before the Escalade. Today's Navigator is one of the best luxury SUVs around, and it's complemented by the smaller Nautilus, Aviator, and Corsair, all with lush interiors, advanced infotainment, and loads of turbocharged power and towing capacity.

When many car buyers think of luxury, it's likely that Mercedes-Benz immediately springs to mind. Mercedes luxury comes in all shapes and sizes, from sedans to SUVs and specialty editions, all well-known for meticulous engineering, timeless elegance, and consistent refinement. Benz has also been a quiet leader in advanced driver assist systems, often debuting technology on top models like the S-Class sedan before filtering it down to its more affordable offerings. Mercedes is also expanding its lineup of EVs more than most other luxury automakers.

Best known as a performance brand, Porsche nonetheless infuses its cars with supple, high-quality leather, shapely seats, and surprisingly smooth ride quality given its taut and responsive suspensions. The SUV lineup, led by the Cayenne, combines a fair amount of practicality along with high-performance driving. Porsche is also getting into EVs, starting with its Taycan sedan. Any Porsche can be customized to a high degree with special trims, colors, wheels, and technology features.

The following brands also make fine vehicles, but don't quite always have the same impact or luxury focus as the brands above.
Acura is Honda's luxury division and shares platforms with most of Honda's cornerstone models. Getting a lot of features for your money is a big part of the brand's appeal, as seen in its TLX sedan.
Alfa Romeo is an Italian brand with plenty of history but only recently relaunched in the U.S. Style and sportiness are highlights of its vehicles, such as the Giulia sedan.
Bugatti is a storied and exotic brand, but with a $2 million entry point, it's unobtanium for most buyers.
Ferrari's cars certainly don't lack sumptuous interiors, especially in tan leather, but the brand is foremost about performance. Founder Enzo Ferrari would likely scoff at the notion of his cars as luxury offerings.
GMC trucks and SUVs have upscale interiors and plenty of capability. But the reality is that there's not much differentiation between a GMC Sierra and a Chevrolet Silverado.
Infiniti models generally offer sharp style and value, as put forth by the QX60. But their interiors and technology aren't significant upgrades over what you get in mainstream cars.
Lamborghini: See Ferrari.
Maserati has an enduring if spotty history. Its designs are classically Italian — see the Ghibli sedan — but some of the technology features are a bit behind the times.
McLaren makes some of the most thoroughbred performance cars. Its newest 750S is among the world's best. But driver and passenger comfort isn't a foremost McLaren concern.
Rolls-Royce may be the ultimate luxury car brand, synonymous with posh elegance and maximum cachet. What else can match a Phantom? The brand isn't as pricey as Bugatti but it's farther out of reach than Bentley — Rolls is reserved for a fortunate few.
Volvo makes a case as a luxury brand, with slick, distinct designs and plush interiors. Many also offer plug-in hybrid powertrains, such as the XC60 SUV. But the brand's cars as a whole lack the polish and cachet of its German rivals.
What about EVs?
While many electric vehicles are priced like luxury cars, few act like it. Sit and ride in most EVs and you quickly realize that the lofty prices go back into recouping battery and development costs, and not toward refinement. Lucid is a legitimate contender to Tesla's dominance, and its Air sedan delivers stupefying acceleration. But dull cabin design and materials and average ride quality prove this brand still has work ahead. Polestar, a Volvo spinoff, has a promising future, blending the best of Volvo design with EV performance. Rivian boasts impressive performance and even towing capability, but comfort isn't a top priority. Tesla rightly deserves credit for excellent charging infrastructure and raising EVs to a level of mass acceptance, but it remains dogged by fit, finish, and assembly issues that most other automakers figured out long ago.
This story was produced by Edmunds and reviewed and distributed by Stacker Media.
