In fact, almost all U.S. cities experience a Pride parade–related bump in rideshare activity. The figure below shows that the average effect across 15 cities with popular Pride events is a remarkable 13% (for context, the average impact on a city when Taylor Swift comes to town is 7.6%).

San Diego gets the biggest bump, perhaps because its parade is in July, while most others are in June, meaning San Diego Pride is less likely to compete with other cities for attendees. But Seattle also experienced a Pride effect of over 30%, even in June, with roughly 300,000 people coming out for last year's galactic love–themed parade.  

Chicago, on the other hand, did not witness an increase in average ride activity during its Pride parade (digging into the data, Beyoncé's Renaissance World tour, which took place one month later and attracted lots of riders, can explain the relative dip).

Lyft data can also shed light on the fastest-growing Pride events in America. 

The chart above shows the cities with the greatest percent increase in rideshare activity, from 2018 Pride to 2023 Pride. While NYC remains a hot spot, attendance at the celebrations in Providence, Baltimore, and Houston have increased significantly in the past couple of years.