Generational differences aside, most consumers report using at least one social media site in their discovery habits. One in 3 consumers reported using the massively popular platform TikTok to find new eating establishments.

Some habits are hard to break, and for those accustomed to Googling nearly everything, the site remains a go-to for food. But the data is also revealing about which platforms are no longer as useful to consumer as they once were.

Along with travel app Tripadvisor, Indian delivery and restaurant aggregator Zomato, and social platform Pinterest, Yelp brings up the rear among platforms favored by consumers when they're searching for grub.

It was once a tech darling and popular platform for reviewing businesses but is favored today by just 12% of consumers, according to PYMNTS. In what is partially a testament to Google's largesse in the advertising space, Yelp started foundering in 2018 after Google changed its search algorithm in a way that negatively impacted the service. In the aftermath, the company's advertising struggled and sales representatives began leaving the company.

Story editing by Ashleigh Graf. Copy editing by Paris Close. Photo selection by Lacy Kerrick.